Sheikh Zayed Road is a prestigious and renowned road in Dubai. It runs parallel to the coastline connecting Dubai and Abu Dhabi, the capital city of UAE, in the west.

On either side of the road is row upon row of hotels, shopping malls, offices and buildings of different architectural style that shows off the prodigious amount of wealth and development potential.

The prestigious and well-known Sheikh Zayed Road

The prestigious and well-known Sheikh Zayed Road

Sheikh Zayed Road is the main artery running through the city of Dubai and is also the busiest and most prosperous road. It houses landmark skyscrapers such as Burj Khalifa Tower, Emirates Towers and is home to DIFC (Dubai International Financial Centre).

Besides the presence of huge commercial complexes, the road also houses basic facilities that reflect Dubai’s ambition towards globalization and economic diversification.

US$1.36 billion Emirates Towers Business Park

US$1.36 billion Emirates Towers Business Park

So it goes without saying that Dubai’s latest major and most defining commercial development, the AED 5 billion (US$1.36 billion) Emirates Towers Business Park, will also be built on Sheikh Zayed Road.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (third from the right) viewing the model of Emirates Towers Business Park

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai said that “Dubai’s major real estate projects aim to enhance the emirate’s development across sectors, and enhance its readiness for the future as part of the comprehensive growth strategy”.

He also said that “these projects represent the next phase of strategic development of infrastructure that is required for the UAE to meet its growth aspirations” and “help the country cement its position as a destination of choice for global investment”.

Mohammed bin Rashid Al Maktoum

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (second from the right) viewing the model of Emirates Towers Business Park

In order to present a visual overview of the Emirates Towers Business Park and to visibly explain the future transformation and development in Dubai, the assigned project management company gave RJ Models a co-operation proposal to build a model of the Emirates Towers Business Park.

Sheikh Mohammed bin Rashid Al Maktoum

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (second from the right) viewing the model of Emirates Towers Business Park

The model of Emirates Towers Business Park includes two highlights:

A Contemporary and Distinctive Shaped Emirates Towers, Symbol of the City of Dubai

Emirates Towers is a prominent landmark and an iconic symbol of the city of Dubai.

It is made up of the Emirates Office Tower, standing at 354.6m and Jumeirah Emirates Towers Hotel, standing at 305m. The two towers are connected by a 9000m2 shopping mall.

model display of Emirates Towers Business Park

The model display of Emirates Towers Business Park showcasing each and every intricate detail of the park

The building towers are built on equilateral triangles and are a representation of modern business architecture. Yet, behind this contemporary design is the subtle integration of the Islamic culture.

Before work commenced on the model, RJ Models took into consideration the position and layout of the two towers. The selection of quality material was discussed repeatedly, along with the best lighting solution to realistically demonstrate the effect of the desert sun radiating onto the building and the shadow that is cast by it.

The team members’ hard work finally paid off with the completion of a spectacular and contemporary international icon, The Emirates Towers.

model display of Emirates Towers Business Park

model display of Emirates Towers Business Park

The model display of Emirates Towers Business Park showcasing each and every intricate detail

During the build of this highlight, RJ Models teams continuously surmount the challenges encountered. The entire Business Park model is built to 1:200. This ratio generated difficulties during the making of Emirates Tower surroundings.

To overcome this difficulty, RJ Models illustrator experts used Google Earth to do a site survey of Emirates Towers and its surroundings. This allowed them to see the height differences between buildings and their details, to accurately construct a model that retains the proportion of the actual site.

RJ Models used Google Earth to draw out building heights and details

RJ Models used Google Earth to draw out building heights and details

Dubai’s Futuristic Innovation and Design Hub, Museum of the Future

The Museum of the Future in Dubai is where tradition subverts to fulfill its motto, “See the Future, and Create the Future”. The museum is an incubator for ideas, a driver to innovations and a must go destination for inventors and entrepreneurs from around the world.

It will also be home to the greatest inventions. The gigantic silver building structure will form an integrated environment where innovations are supported, funded and marketed, advancing Dubai into a city of the future.

Display of Dubai's Museum of the Future on the Business Park model

Display of Dubai’s Museum of the Future on the Business Park model

A good model design team, in addition to showing an understanding and respect to the culture of a city, it must also possess the skills to innovate and integrate such understanding.

The designers working on Museum of the Future model accurately produced the Arabic script that perforated the facade while keeping to the contemporary style of the architecture with a concise and stylish formation.

The completed model possessed the appearance of quality silk embroidery and the effect of lightings from within the silver structure, presented a model that is stylish and yet firmly rooted in the culture of the city.

Dubai's Museum of the Future on a bright day

Dubai’s Museum of the Future on a bright day

And due to the limited availability of drawings, the model designers had only the outline of the surrounding buildings to work with. Hence, in order to fulfill the integrity of the model, the designers researched and used pictures of those buildings on the internet to copy and recreate the details of the buildings using 3D printing.

It is not uncommon to combine the use of manual work and instruments when constructing a model but to achieve such high level of accuracy, only goes to show the exceptional professionalism and expertise of RJ Models designers.

A 3D computer-rendered model of Museum of the Future

A 3D computer-rendered model of Museum of the Future

Due to the urgency of this project, the team that is made up of more than 40 members, worked through 2 days 2 nights to achieve a 3-day dateline.

They finally delivered the model of Emirates Towers Business Park on time to Dubai to be fitted, fulfilling the client’s expectations.

A close-up view of Museum of the Future on the Business Park Model

A close-up view of Museum of the Future on the Business Park Model

The complexities met during the construction of this 4000mm by 3200mm model were repeatedly overcome with the perfect solution.

All these were possible owing to the professionalism and experience of RJ Models design team, coupled with the company’s access to quality material, excellent human resource and high-tech equipment.

The full view of the Emirates Towers Business Park

The full view of the Emirates Towers Business Park

RJ Models ability to build and deliver a project with such high efficiency and quality, in a short period of time did not only impress the client but also gain them a long-term co-operation opportunity as well as a sound reputation in the industry.

The Emirates Towers Business Park unites the present with the future. It fulfills the expectations that come with a cosmopolitan lifestyle.

It represents the saga and speed at which Dubai advances towards globalization and the future making Dubai a role model to every city in the world.